Projection is where anchoring meets assembly. The stack above the concrete is grout pad + nut height + washer + thread that must still bite: the working rule is 1.5×d of usable thread beyond the grout line, so an M16 on a 25 mm pad projects about 67 mm and a 3/4-inch rod on a 1-inch pad about 2-3/4 inches.
Too little projection and the base plate cannot be leveled — the nut runs out of thread before the shims do. Too much and the exposed thread costs real money: galvanized thread exposure corrodes first, thread protectors get ordered by the hundred, and on rotating-equipment bases the excess catches coupling guards and safety walks. Equipment-base details typically land projection at 2d + grout; pole bases run taller pads and correspondingly taller sticks.
The grout pad itself is a design element, not slack: non-shrink grout from 25 to 75 mm transfers the base plate bearing into the slab, and its edge must not be thinner than the bolt spacing rules assume. When a detail shows projection measured “from top of concrete” but the grout is placed after anchor set, someone re-measures everything — measure from the grout surface, order rods with the pad included.